I just got the mail at my house. I received the above enlarged glossy post card invitation from a newer church that has started in my immediate neighborhood. The church has been meeting at a junior high school right around the corner from my house. I'm sure it's part of a mass mailing targeting the entire zip code. There are a number of similar churches doing the same thing within a 5 mile radius of my house. Most schools around here have newer churches meeting in their auditoriums each Sunday.
I'm all for the planting of new churches, it's the way so many new churches are marketing themselves that causes me abdominal pain.
On the front of the postcard is declared - "Sweet Summer" with the name of the church below in smaller print. In the upper right corner there is a promise that all first time guests will receive a free Dairy Queen Blizzard! There is also the promise that "Kidz Blitz" will entertain the entire family, I guess during the service.
My favorite part of this advertisement is the description of the "sermon" (a word not actually used to describe the teaching time during the service), I'll change the pastor's name:
"We are starting our new series called 'Sweet Summer' where every week Pastor John will use your favorite sweet treats to teach spiritual truths. All in attendance will get a tasty treat throughout the series. We invite you to come and experience God's Word in a new and exciting way at XYZ Church."